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Mom-fluencers are cashing in on lucrative brand deals — but not without some controversy

Mom-fluencers are cashing in on lucrative brand deals — but not without some controversy
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Business News - 1540 WADK Newport

Jill Smokler, left, is shown during an interview with ABC News Janai Norman. ABC News(NEW YORK) A year after "soft swinging" allegations embroiled a group of Mormon TikTok influencers in Utah, one of them is opening up about the aftermath of being unwittingly swept into the ensuing scandal, and the effect it had on her mental health. "I experienced my first real panic attack, which I had never had before, just like rocking back and forth hyperventilating," Miranda McWhorter said in a recent "Impact x Nightline" interview on Hulu. McWhorter denied participating in the alleged swinging. The episode explores the industry known as "mom-fluencing" where mothers amassing huge social media followings by sharing an often curated version of their families lives, posting everything from their kids hair routines to back to school hacks, while monetizing their content with lucrative brand deals. Influencing is a multi-billion dollar industry, and

Mom-fluencers are cashing in on lucrative brand deals — but not without some controversy

Mom-fluencers are cashing in on lucrative brand deals — but not without some controversy
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Business - HITS FM

Business - HITS FM
hitsfm.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hitsfm.net Daily Mail and Mail on Sunday newspapers.

Mom-fluencers are cashing in on lucrative brand deals — but not without some controversy

Mom-fluencers are cashing in on lucrative brand deals — but not without some controversy
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