still six months where we could have some small surprises yet on inflation. well, on that note, antonio baravalle, the big boss of lavazza, a real pleasure having you on my show, my friend. thanks for your time and we ll check in with you soon. thank you. it was a pleasure and an honour to be with you. well, that s it for this week s show. i hope you enjoyed it. don t forget, you can keep up with the latest on our global economy on the bbc website or the smartphone app. you can also follow me on twitter, tweet me, i ll tweet you back. you can get me @bbcaaron. thanks for watching, i ll see you soon, bye bye.
set their prices. and christel delberghe, she s the boss of eurocommerce, which represents the big retailers in some 27 countries across europe. also on the show, from the coffee field to your daily mug ofjoe, i ve got antonio baravalle, the big boss of the coffee giant lavazza, to talk to us about pricing from bean to cup. wherever you rejoining me from around the world, once again, a big hello and a very warm welcome to the show. blimey, how much is that? you know, that s the question millions of us are now asking ourselves as we shop for everyday essentials.
normally this is a six month time, so i m not going to say to the cost before covid, but a more reasonable cost. so we are going in that direction. but i think that there will be still six months where we could have some small surprises yet on inflation. well, on that note, antonio baravalle, the big boss of lavazza, a real pleasure having you on my show, my friend. thanks for your time and we ll check in with you soon. thank you. it was a pleasure and an honour to be with you. well, that s it for this week s show. i hope you enjoyed it. don t forget, you can keep up with the latest on our global economy on the bbc website or the smartphone app. you can also follow me on twitter, tweet me, i ll tweet you back. you can get me @bbcaaron. thanks for watching, i ll see you soon, bye bye.
the invasion of ukraine, thatjumped to $2.33 a pound. and in march this year it was trading at around $1.68. so somewhere between the two, but it s still 80% more than pre covid price. add to that the increasing cost of energy, and it s a challenge, a big challenge for big coffee companies to think about how they pass on the costs to their customers who are thirsty for their morning cup of go gojuice. so i ve been catching up with the big boss of lavazza, the iconic italian coffee giant. antonio baravalle. a real pleasure having you on the show. and, antonio, let s start with this, because this week s show, we ve been talking about how difficult it is for companies to set prices. and we ve seen coffee bean prices go up quite a lot. so i m just wondering, antonio, how have you dealt with that when it comes to setting your prices? i think that all the industry faces very, very huge cost increase. and also remembering that a company like us is buying in dollars at the new york stock marke
lasker haque can tell us where the markets think prices of raw materials are heading. kai markus mueller, who s the neuroscientist who gives us the psychology behind the way shops set their prices. and christel delberghe, she s the boss of eurocommerce, which represents the big retailers in some 27 countries across europe. also on the show, from the coffee field to your daily mug ofjoe, i ve got antonio baravalle, the big boss of the coffee giant lavazza, to talk to us about pricing from bean to cup. wherever you rejoining me from around the world, once again, a big hello and a very warm