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This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Private equity firms have poured money into e-commerce deals, lured by the potential for big exits and recurring revenue. Notable deals include Blackstone s real estate buys and Rockbridge Growth Equity s acquisition of Quartile Digital. Insider identified 10 PE firms that are top investors in the sector. E-commerce companies have benefitted as people shop from home during the pandemic, and private equity is taking notice. E-commerce M&A grew 50% between 2019 and 2020 with private equity representing 34% of deals (up from 31% in 2019 and 26% in 2018), according to Pitchbook data pulled by investment bank JEGI Clarity. 

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