For this election year. We will get started with sanford. Please turn off your cell phones. Afterwards we will have time for q and a and have an opportunity to go to the book signing tend where you can meet tim wu and pick up a copy of his new book the attention merchants, which is an outstanding and really quick read with a lot of Amazing Stories about the battle for oman. I enjoyed reading it. When you purchase the book you support an outstanding offer, you support the texas book festival and Public Libraries across texas. Join me in welcoming tim wu. [applause] glad to have you here, thanks for being here. Lets start broadly as we focus our attention on the attention merchants. Layout for us your overall thesis and what you want us to take away. I will do that but not before saying i love my brother lived here when we were younger. Richard gary out who is a native and i just love it. Every time i arrive the first 20 minutes i walk around and im reminded of that movie slacker. Always