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How to include a “Donate”/ “Donate Now” Button on your charity organisation’s website?
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Gopal Kumar Jain
Gopal Kumar Jain is a senior developmental sector professional with over 25 years of rich experience in the areas of NGO Management, Fundraising, Corporate Partnerships, CSR Management, Branding and Communications, Programme Management and Compliance Management.
Today in the digital world, the website is one of the key tools for fundraising. All other digital tools like emailer, social media posts, etc. direct the donor to the website where the final step of ‘donating’ actually takes place; and in fundraising, this step is indeed the key.