70% of travelers buy more online today than they did before the Covid crisis in 2020. Knowing which action levers are relevant to promoting your hotel on the Internet, and how to activate them, has become a bigger challenge than ever before.
Article - Google: What Are the Free and Paid Digital Solutions for Your Hotel? - As one of the most popular search engines used by Internet users, Google is working hard to improve the solutions available to hoteliers to help them reach as many travelers as possible. Here, we present some of the best free and paid Google tools to help you reach and convert travelers online.