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PPC 2020 in review: COVID leaves its mark on e-commerce and paid search Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. George Nguyen on December 23, 2020 at 10:41 am More This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to how consumers and, by extension, advertisers, were impacted by the coronavirus pandemic. The pandemic ushered in a new era of e-commerce Some industries were able to resume normal operations quicker than others, with e-commerce ad spend doubling as social distancing took hold. In light of consumers shifting to e-commerce, Google, Facebook, and other major platforms altered course and expedited existing plans to meet businesses’ new needs.

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