Kajol said that while she considers Shah Rukh Khan a very good friend, she would never send him good morning messages for fear of his reaction. | Bollywood
Local businesses already had their hands full competing against online giants like Amazon when the global pandemic emerged, impacting communities and commerce in unforeseen ways.
Anyone marketing local brands in the time of COVID-19 will readily acknowledge that the struggle to succeed became so much harder in 2020, and business analysts have been quick to assert that the public health emergency rapidly accelerated consumer reliance on digital commerce. Yet, it’s important to avoid oversimplification of how the pandemic has changed consumer behavior, because deeper analysis actually uncovers real rays of hope for local businesses and the agencies marketing them.
“There’s a more complicated story. It’s not that stores are being abandoned, or everybody is moving everything online, or all purchases will happen online now. That’s not exactly what’s going on. What’s going on is that we’ve got a much more complicated environment where the relationship between online and