The concerning future of the resilient keyword
It’s time for PPC professionals to rethink keyword targeting strategies, asserts Kirk Williams of ZATO Marketing. Changes in user behavior, which stem from Google’s own search improvements and a shift from desktop to mobile, along with Google Ads’ close variants mean that customers may be using queries that don’t necessarily have a clear-cut intent at least to marketers.
“Understanding this is important for our industry to move forward, because if the keyword is not telling us as much as we think it is, then we have an obligation to evolve with Google’s system for the good of the accounts we manage,” Williams wrote, noting that Google uses over a million signals to determine bids for an advertiser within a single auction. Google is also the only entity (other than the user) with access to a user’s search history, and can thus tailor its results, including the ads it shows, to reach customers wherever they are in the f
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experience on this google post. they appeared to be enjoying an luxury suite which hosted the conference. the conference, which cost taxpayers almost $1 million, drew bipartisan scorn. when you see this widespread abuse of money, that s where there s frustration, steaming out of our ears. it s not your money. it s the taxpayers money. reporter: taxpayers played for blackjack vests for conference leaders and a commemorative coin and vegas book for all 300 attendees. former gsa administrator martha johnson, who resigned over the scandal took responsibility. i personally apologize to the american people. reporter: republicans question the $9,000 bonus neely was given last year while he was under investigation. johnson said he had performed well in other key areas and she