Google parent Alphabet cancels Loon project to deliver internet by hot air balloon
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Google LLC’s parent company Alphabet Inc. said today that it’s giving up on the idea of using high-altitude hot air balloons to deliver internet connectivity to the world’s remotest regions.
Alphabet confirmed in a blog post that it’s winding down its nine-year-old Loon project and a two-and-a-half-year-old spinoff company because it can’t find a sustainable business model or willing partners. Loon was originally spun out of Alphabet’s “X” business unit, which is distinct from Google and home to most of its experimental projects.