Data, that amazon does not use that data for its own benefit, and im now hearing you say, well, youre not so sure thats going on. And the issue that were concerned with here is very simple. You have access to data that far exceeds the sellers on your platforms with whom you compete. You can track consumer habits, interests, even what consumers clicked on but didnt buy. You have access to entirety of sellers pricing and inventory information past, present and future, and you dictate the participation of thirdparty sellers on your platform. So you can set the rules of the game for your competitors but not actually follow those same rules for yourself. Do you think thats fair to the mom and pop thirdparty businesses who are trying to sell on your platform . I appreciate that question, and i like it a lot because i really want a chance to address that. I am are proud of what weve done for thirdparty sellers on this platform. We started our thirdparty platform 20 years ago, and we had zero