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push up ad prices: US accuses Google of illegal methods to push up ad prices

During the antitrust trial in Washington, the US Justice Department questioned a Google executive about the company s alleged manipulation of online advertising prices. The executive, Adam Juda, stated that Google uses a formula to determine the winners of advertising auctions, which includes factors such as ad quality.

us google antitrust trial: US justice department blasts Google s monopolistic tactics as antitrust trial begins

Google denied that it had illegally used agreements to exclude its search competitors and said it had simply provided a superior product, adding that people can easily switch which search engine they use.

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