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Google My Business Messaging 101 (Includes Examples)
Learn how to use Google My Business Messaging to help customers get in touch with you in real time, straight from your GMB listing. Karin Olafson April 26, 2021
Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand visibility and get more customers.
This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. But Google My Business can also be used for direct communication with customers.
Google My Business has a messaging feature that is much like Facebook Messenger it makes it easy for customers to reach out to your brand and ask a question or voice a concern. And, as data shows, having the option to easily connect with a business makes customers trust the brand more.
No-Click Searches Require a New Way to Measure SEO Results
Having trouble measuring the impact of no-click searches? Check out these new methods of attributing SEO value to zero click search.
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In Less than Half of Google Searches Now Result in a Click, Fishkin wrote:
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“We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks.”
Fishkin used clickstream data from Jumpshot to document his findings.
Unfortunately, Avast shut down Jumpshot in January 2020. In the absence of new data, follow-on stories dried up quickly.