under. why not have date night, movie night, oldies night. turn it into an event. then people fall in love with you not because of your store or product, it s a social getting together. i think it s the number one thing i see smart retailers doing. it s a great idea. get techie here and go to the google guys and get the google map thing changed. go old school. i think they are old school. go paper. the civil service exam sights. get the neighbors there, put the posters up. do flyers and stuff like that. i m sure she needs to dominate google listings. she s a bookstore. how hard is it to dominate the google civil service bookstore. next time, do a rewards program so you can get the e-mails. yes, and get people to like you on facebook.