Article - Google My Business for Hotels - 13 Ways to Optimize Your Listing - By Jeremy Razook - Google My Business for hotels (now Google Business Profile), is a free local search product that opens the door to a bevy of hotel SEO opportunities and increased visibility of your property.
Google is quickly becoming the complete funnel for many of the searches and transactions we make online. When we first published this article in 2018, Google already made significant strides within the hotel and travel space and was in the process of adding even more features and functionalities.