Host im excited t. We got our members from across the world joining us for this conversation. Ive been talking about it nonstop over the last few days to the point of annoying quite few friends. But were all very, very excited to learn from you today. So, to remind everybody the context of our conversation today, together with alex, were going to be learning how to compete in a world where no advantage is safe. So this concept of always day one is something we can all benefit from. When alex started writing the book im sure he wasnt exactly expecting it to be released in midst of a pandemic. However, in my view, this topic could not be more relevant especially these tase when so many of us are forced to have that day one mentality. So, help us kick off alex id love to ask you, what you found to be so important about this topic that you wanted to focus your sights on really going deep and the leading ceos and Tech Companies, what guest really ive always focuses on culture, organizationa