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Google will expand the list of alternative search engines for Android in Europe
In response to pressure from EU authorities, Google will give Android users the ability to choose from more alternative search engines to use by default, Bloomberg reported, citing a recent Google blog post.
Back in 2018, the European Commission issued a regulation to provide more opportunities for competition on the Android platform, under which the search engine was to seperate from the operating system. Then the company was forced to stop using the proprietary search engine and browser by default in Android. The company made it possible for users to choose one of several search engines when they first launch their smartphone.
Google Targeted Ads to End Soon What Does This Mean for User Privacy?
Google is now rolling out enormous changes to Google Ads. One of the biggest changes is Google s decision to remove third-party cookies.
Photo : David Ramos/Getty Images
While Google had seeded the growth and fruits of the digital ad ecosystem through reliance on targeting, the company is now getting immense pressure coming from regulators revolving around data privacy and antitrust. With that said, Google is expected to stop enabling cross-site targeting and tracking of user data spread across all of its different web-based ad products. This includes ads on YouTube and other Google AdX exchanges.
It will be interesting to see if other publishers follow SCMP
The South China Morning Post will leave the open programmatic marketplace and stop biddable media in Asia Pacific from January 2021. Its vice-president of digital explains to The Drum why buyers will no longer be able to access the publisher’s inventory.
Hong Kong-based publisher South China Morning Post (SCMP) believes that leaving the open programmatic marketplace (OMP) will be a positive move for the industry, with it keen to demonstrate that combining the efficiencies of programmatic with the service layer, first-party data and persistent IDs of a quality publisher means significant value for all.