DA spends R2.7m a month on Facebook, Instagram ads. The ANC and EFF, nothing news24.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from news24.com Daily Mail and Mail on Sunday newspapers.
The ruling Bharatiya Janata Party (BJP) was the biggest spender on political ads. The party spent as much as Rs 39 crore, or one-third of the total amount, on ads on Google from January 1 to April 10. The Central Bureau of Communication (CBC) – the governments nodal agency for advertising – follows on second place, with Rs 32.3 crore in ad spend, data showed.
The BJP has emerged as the primary investor in political advertisements, allocating Rs 39 crore, constituting one-third of the total expenditure, towards Google ads between January 1 and April 10. Following closely is the Central Bureau of Communicat
Data from Google Ads Transparency Centre shows that parties are shelling out nearly Rs 117 crore on the search giant alone. This is against the Rs 10 crore spent on political ads in the runup to the 2019 general elections.