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Performance Max Exposed: What Google isn t talking about

Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, the reality of PMax is far less rosy than Google would have us believe.

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Try These PPC Strategies For Your B2B Business In 2024

Stay ahead of the curve in 2024 with these effective PPC strategies for B2B businesses. Learn how to navigate changes in AI and data privacy.

United kingdomGinny marvinVideo marketing for more than brandCampaigns and creativeGoogle ads performance maxForget theEuropean economic areaGoogle adsConsent modeDemand gen

Google Ads Performance Max Image Generation Now Available To All

Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation.

Pallavi nareshGroup productMerchant centerPerformance maxGoogle adsGroup product managerPerformance max ad strengthGoogle ads performance maxExcellent ad strength

Basis Technologies is the First DSP to Integrate Google Ads

Basis Technologies is the First DSP to Integrate Google Ads
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United statesTyler kellyMeta facebookAnthony loredoMaxp maxGoogle ads performance maxPerformance maxGoogle searchGoogle adsp maxGoogle adsNorth americaSouth americaBasis technologies

State Of Play: Has AI Really Changed Digital Marketing?

Simply put, yes. AI is rewriting how we re reaching, engaging and communicating with our target audiences.

Ken braunForbes agency councilMckinsey companyFounder of lounge lizard worldwide incInternet marketing agencyLounge lizard worldwide incDynamic content andKeywords everywhereGoogle ads performance maxGoogle analyticsAgency council

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