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Essence Impact to accelerate digital transformation for non-profits Essence aims to roll out Essence Impact across APAC and globally via its network of offices. 30 Apr, 2021 - 12:11 PM IST     |     By indiantelevision.com Team     NEW DELHI: Global media agency Essence has green-flagged its pro-bono initiative Essence Impact, that aims to help non-profit organisations raise greater awareness, attract more donations, and recruit new volunteers via their websites to support their causes and effect accelerated change. Essence Impact was introduced during the Covid2019 pandemic to aid non-profit organisations in their digital transformation, as many historically depended on tentpole physical fundraising events for their operational needs. As part of the initiative, Essence helps eligible charities apply for Google Ad Grants which provides up to $10,000 per month of in-kind search advertising. Leveraging Essence’s best-in-class digital, data, analytics, and technology c

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