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Essence launches Essence Impact to accelerate digital transformation for non-profit organisations in APAC
Pro bono initiative helps non-profits apply for Google Ad Grants, and leverages Essenceâs expertise in data, analytics and technology to drive increased visibility, donations and volunteers Delhi, April 30, 2021
Essence, a global data and measurement-driven media agency which is part of GroupM, has announced the launch of Essence Impact, a pro bono initiative that helps non-profit organisations raise greater awareness, attract more donations and recruit new volunteers via their websites to support their causes and effect accelerated change.
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In today’s ExchangeWire news digest: a report from Juniper Research finds that digital commerce spend will exceed USD $11.6tn in 2021; Essence launch Essence Impact to help non-profits use digital advertising to support their work; and Havas Media Group set up Meaningful Marketplaces to level the investment playing field for content creators.
Digital commerce spend to breach $11.6tn in 2021
Spending on digital commerce will grow from USD $10.5tn (£7.6tn) to exceed USD $11.6tn (£8.3tn) by 2021, finds a new study from Juniper Research. The rise, a notable 11.5%, comes after COVID-19 lockdown measures forced businesses and consumers to adopt and adapt to digital solutions.