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NURBURG, Germany Goodyear has expanded its business relationship with the Nurburgring racing circuit, securing naming rights to two sections of the legendary track s 12.9-mile, 73-turn length.
In one case, the track has agreed to name the short loop a section of the 3.2-mile Grand Prix course that can used on its own or as part of the larger circuit the Goodyear loop.
In the second case, a hairpin corner at the southernmost point of the circuit known up to now as the Dunlop hairpin will become the Goodyear turn.
The naming changes are an extension of a marketing partnership the track and Goodyear have had for more than a decade and are in line with Goodyear s decision two years ago to shift its road-racing presence to the Goodyear brand from the Dunlop brand it had used for the previous two decades.
Goodyear, Nürburgring expand marketing partnership
Goodyear, Nürburgring expand marketing partnership
Print
NURBURG, Germany Goodyear has expanded its business relationship with the Nürburgring racing circuit, securing naming rights to two sections of the legendary track s 12.9-mile, 73-turn length.
In one case, the track has agreed to name the short loop a section of the 3.2-mile Grand Prix course that can used on its own or as part of the larger circuit the Goodyear loop.
In the second case, a hairpin corner at the southernmost point of the circuit known up to now as the Dunlop hairpin will become the Goodyear turn.