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Faking death and kidnapping: Are influencers pushing marketing gimmics too far?

The campaign successfully met its objective of spreading awareness but professionals in the influencer marketing industry in Singapore and Malaysia remain torn on the ethics.

Influencer fakes own kidnap

TAIWANESE influencer Good­night Chicken, who live-streamed his own kidnapping by an alleged scam call centre in Cambodia, was sentenced to two years in prison and fined four million riel (RM4,684) for the hoax, China Press reported.

Cambodian court sentences Taiwanese YouTuber to jail for faking his kidnapping

Known as GoodNight Chicken, the influencer told his followers he was going to explore a ‘dark corner’ in Cambodia allegedly known for the abduction of foreigners

Users catch lifetime bans over Namewee tune

INTERNET users in Chi­na are finding themselves banned for life on social media for mistakenly sharing Malay­sian rapper Namewee’s (pic) new parody song People of the Dragon, reported China Press.

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