Lacking a written language, the Nu people have been passing down their folklore, customs and way of life orally for centuries. The ethnic group is one of the few in China that transitioned directly from a traditional agricultural and hunting society to modern society after the founding of the People s Republic of China in 1949. Nearly 10 years ago, they were hidden in villages scattered around the primeval forests along China s southwestern borders, but now there are many young Nu people entering the spotlight with a new career: hometown ambassadors/influencers on Chinese social media.