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Inflation pushes consumers to consider private labels over name brands

With inflation impacting everyone, consumers are now re-thinking what products they are buying at the store and even reaching for more in-house brands, experts say.

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CVS Expands Its Private Labels With New Brands and Products

CPG & Grocery The pharmacy chain added more than 150 new products to its lineup The U.S. s largest pharmacy chain is in good company, joining retailers such as Bed Bath & Beyond, Amazon, JCPenney and Target, all of which have increasingly focused on their own in-store brands. Courtesy CVS 2 days ago CVS Pharmacy is capitalizing on the trend towards private label by adding more than 150 new products under its in-house brands, including Live Better by CVS Health and two new labels: Fair Trade-certified coffee label Gold Emblem and men’s personal care line Goodline Grooming Co.

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CVS unveils store-brand additions across the store

Rollout spans over 150 new items in grocery, health and beauty Following up a consumables expansion last month, CVS Pharmacy plans to roll out more than 150 new store-brand products in grocery, health and wellness, and beauty care. Woonsocket, R.I.-based CVS said Wednesday that the launches include new offerings in its Gold Emblem and Gold Emblem Abound food brands, an extension of the Live Better by CVS Health brand and the debut of Goodline Grooming Co., a men’s skin and grooming care brand exclusive to CVS. Also new are more convenient packaging forms, multipacks, resealable bags and value sizes, such as water in BPA-free recyclable boxes, feminine products made from 100% cotton, and beauty items free of harmful ingredients such as phthalates and formaldehydes.

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