Banijay Asia and Endemol Shine India, two leading content production firms in India, are targeting total revenues of Rs 1,000 crore this year by producing high-quality content. They aim to achieve profitable growth and see an upswing in content investments by broadcasters and streaming platforms. The companies plan to expand through acquisitions and believe India has the potential to become a global content creation hub.
Media and entertainment powerhouse, Banijay, has announced the reorganisation of Banijay in Asia, combining two entities - Endemol Shine India and Banijay Asi