Sort-of Secret: Good Wheel Pizza, a frozen pizza start-up that delivers bake-at-home sourdough pies Sort-of Secret: Good Wheel Pizza, a frozen pizza start-up that delivers bake-at-home sourdough pies
By Liza Agrba | Photography By Daniel Neuhaus |
May 7, 2021
05/07/2021
You may have heard of it if: You spotted their pies in the aisles of Fiesta Farms
But you probably haven’t tried it because: This small-batch business is only two months old
It’s safe to say that Alex Commons, a knife maker turned pizza startup co-founder, is obsessed with pizza. When the pandemic hit, he tried a different frozen pie every Sunday over the course of a few months, eating them during Zoom poker nights with friends. He was generally unimpressed by what he found, lamenting their failure to translate pizzeria freshness to the home experience.