David we are going to explore one of the most important facts about the present and future. Largescale Data Collection has and will continue to change politics in the developing and especially the developed world. Increasingly, private firms are assembling profiles of individuals. For example, every eligible voter in the u. S. With the death of information depth of information that would have made j. Edgar hoover weep with envy. The use of socalled data and the inferences made from it have a singular purpose. To craft and deliver messaging that will shape the future behavior of an individual, from buying a particular brand of toothpaste to discouraging a citizen from voting. From choosing one ridesharing service, to voting on decisions like the u. K. Brexit. And, the u. S. President ial election. These are assembled from what our guest rightfully calls are our Digital Footprints. Many of us to not even realize we are leaving these footprints behind. What we listen to one streaming serv
For example, every eligible voter in the depth states with the of information that would have made j. Edgar hoover weep with envy. [laughter] the use of this socalled big data and the inferences made singular purpose, to craft and deliver messaging that will shape the future behavior of an individual from buying a particular brand of whitening toothpaste, to dis couraging a citizen from choosing one Ride Sharing Service over another, to voting one way or another on profound decisions like the u. K. Brexit and the u. S. President ial. Lection these profiles are assembled from what our guest this evening our digitalalls footprints. The traces of our daily lives captured, often sold and analyzed. Many of us do not even realize leaving these footprints behind through our use of credit cards, our web , our online purchases, our smartphone use, what we list services,treaming and what we watch on cable tv. Our guest tonight, dr. Michal kosinski of stanford university, us to his work making as
In 1970 nine, cspan was created as a Public Service by americas Television Companies and is brought to today by your cable or satellite provider. Now a discussion on the future of Big Data Analytics and analyzing peoples personality traits based on their social media activities. This is from the Computer Science museum in mountain view, california. We will explore one of the most important facts about our present and future. Largescale Data Collection and analysis has and will continue to profoundly change politics in the developing and most especially the developed world. Firms arely, private assembling profiles of everyduals, for example, eligible voter in the United States with the depth of information that would have made jn girl hoover week with envy. The use of this socalled big data and the inferences made from it has a singular purpose, to craft and deliver messaging that will shape the future behavior of an individual, from buying a particular brand of toothpaste to discouragi
Present and our future. Large scale Data Collection and analysis has and will continue to profoundly change politics in the developing and most especially, the developer world. Increasingly, private firms are assembling profiles of individuals. For example, every eligible voter in the united states, with a depth of information that wouldve made you a occur hoover we put and the J Edgar Hoover weep with envy. Singular purpose. To craft and deliver messages that will shape the future behavior of an individual. From buying a particular brand of whitening toothpaste to discouraging a citizen from voting, to choosing one rightsharing service over another to boating one way or another on profound decisions like the u. K. Brexit and president ial election. These profiles are assembled from our Digital Footprints. The traces of our daily lives captured and often sold and analyze. Many of us do not realize were leaving these footprints behind through our use of credit cards, web searches, onlin
Present and our future. Large scale Data Collection and analysis has and will continue to profoundly change politics in the developing and most especially, the developer world. Increasingly, private firms are assembling profiles of individuals. For example, every eligible voter in the united states, with a depth of information that wouldve made you a occur hoover we put and the J Edgar Hoover weep with envy. Singular purpose. To craft and deliver messages that will shape the future behavior of an individual. From buying a particular brand of whitening toothpaste to discouraging a citizen from voting, to choosing one rightsharing service over another to boating one way or another on profound decisions like the u. K. Brexit and president ial election. These profiles are assembled from our Digital Footprints. The traces of our daily lives captured and often sold and analyze. Many of us do not realize were leaving these footprints behind through our use of credit cards, web searches, onlin