Tuesday, 18 May 2021 09:05 AM MYT
Ethical and responsible ‘wood shorts’ by the So Ride Wear brand. Picture courtesy of So Ride Wear
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PARIS, May 18 Fabienne Petetin founded the brand So Ride Wear on the premise of kitting out lovers of outdoor activities in clothing that is comfortable, ethical and environmentally friendly.
After launching eco-responsible T-shirts and sweatshirts in 2019, the French startup has now created its first pairs of shorts made from wood.
Shorts made from wood? While the idea may bring to mind a rigid pair of Bermudas sprouting twigs and leaves hardly suitable for outdoor activities like cycling, walking and climbing the So Ride Wear “wood shorts” are, on the contrary, designed to be versatile and highly comfortable, the brand explains. So what’s the secret?