Ryley Batt's Breaking Point shots.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from shots.net Daily Mail and Mail on Sunday newspapers.
July 8, 2021 10:26
With the 2021 Tokyo Olympic Games fast approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign leveraging its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy.
The campaign, created by Saatchi & Saatchi Australia, focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, while also demonstrating how Toyota’s product planning and development (PP&D) team worked with Batt to re-engineer elements of his wheelchair to ensure he can perform at his best.
John Pappas, Toyota Australia chief marketing officer, said: “As the global ‘mobility partner’ of the Tokyo
July 8 2021, 9:19 am | BY Ricki Green | 3 Comments
With the 2020 Tokyo Olympic Games approaching, Toyota Australia has launched ‘Breaking Point’, an integrated campaign via Saatchi & Saatchi Australia, celebrating its work with Paralympian Ryley Batt and showcasing the event’s “Mobility For All” philosophy.
The campaign focuses on the athletic abilities of Ryley Batt during a game of wheelchair rugby, whilst also demonstrating how Toyota’s Product Planning & Development (PP&D) team worked with Ryley to re-engineer elements of his wheelchair to ensure he can perform at his best.
Created by Saatchi & Saatchi Australia, the campaign is a true realisation of Toyota’s mobility for all philosophy.
Paralympian Ryley Batt Reaches 'Breaking Point' in Toyota Australia's Latest Campaign lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.