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Demand for last minute travel searches for same day jump

Agoda taps demand for last-minute hotel deals

/ Posted on 3 February, 2021 16:13 Agoda has launched GoLocal Tonight across Asia-Pacific to help accommodation partners capitalise on the growing post-pandemic trend towards last-minute domestic bookings. With the uncertainty of new outbreaks, changes in health protocols and last-minute travel restrictions, Agoda’s data reveals a shift towards searches for same day check-ins, and its GoLocal Tonight product looks to tap into this demand by offering even greater savings. Agoda caters for new traveller segment incentivised by last-minute deals “Covid has created a new category of traveller, one who might previously have been content to hang out at home watching the latest Netflix blockbuster, but who is now so incentivised by the great last-minute deals that they act on impulse for a change of scene, deciding the same day to book an overnight stay,” explained Enric Casals, regional director Southeast Asia and Oceania, Agoda.

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