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The low down
Sport is an entertainment but also a lens through which we can observe many of society’s less edifying characteristics – racism, sexism, bullying, homophobia, exploitation. Sports bodies have a huge responsibility to protect young players, ensure that what we watch is uncorrupted and check that financial dealings are above board. They must also safeguard the interests of their most invested stakeholders – the fans – and guarantee that these interests are not subverted by corporate opportunism. It almost goes without saying that lawyers are critical to that mission.
‘Sporting bodies such as football or rugby clubs are, in corporate terms, usually small entities. But they have an outsize public impact,’ says Chris Scott, senior partner and founder at Slateford, which specialises in reputation, crisis management and privacy. ‘They are also considered to be community assets with an emotional contract with their stakeholders, unlike many other businesses.’