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Li Yifeng Is Panerai’s New Brand Ambassador
The Chinese actor and singer is ready to embody the ideals of the Italian watchmaker and add his own personal twists
Born in Chengdu, Li Yifeng made his professional singing debut in 2007 and followed this by appearing in highly acclaimed roles in numerous TV series. He has built a brilliant career by pushing his creative limits and released several albums. His diverse roles demonstrated a unique ability to excel across multiple genres. Not only that, he is also highly committed to humanitarian outreach, supporting several public service organizations.
And now, Panerai proudly announces the Chinese singer and actor to be its new brand ambassador. “Panerai is the only Italian haute horlogerie brand outfitted with Swiss technology, and its endless pursuit of watchmaking innovation impresses me enormously. I am thrilled to be Panerai’s Brand Ambassador because I admire the brand’s history, that it I both deeply rooted in its legenda