Copies. If you run into a young entrepreneur who has not read it, it is a book you should invest in the startup. Jeffrey moore is updating crossing the casm for the 21st century. Joined by consequenton hardy of the new york times. Before we start to talk about the update, briefly explain the casm so that people understand the context. Yeah, so take us to the innovation. They promise a effect that is fabulous. They require all the other pieces of ecosystem to reconfigure to make them work seamlessly in a xa. Do you have an scam snm. If i introduce a new processor, i have to have the people to update i, support people to update it. And so the problem is we want new stuff. Its a life blood. But are you the one . It creates this pause. They jump in and create the early market which is before the casm. Most people go ill wait and see. That wait and see is what creates the lull. The lull is the casm. If you dont do anything pro active, you actually dont get out of the lull and you die in the