Dive Brief:
Campbell Soup said it will sell its Plum Organics brand to Sun-Maid Growers of California for an undisclosed amount, the companies said in a statement. The deal is expected to close this spring.
Plum, which makes organic baby food and kids snacks, was purchased by Campbell Soup in 2013. The sale is part of our ongoing strategic process to create even greater focus on driving growth in the division s core categories of soup, sauces and beverages, said Chris Foley, Campbell’s president of meals and beverages.
The divestiture marks the latest deal CEO Mark Clouse has made to unwind some purchases made by Campbell Soup s former CEO Denise Morrison. In recent years, the soup maker has refocused its operations on its packaged food business, exiting an earlier move into fresh foods that proved to be costly and challenging.