Altstadthotel Weisses Kreuz (imagery: © Alex Filz Photography)
The renovation of a historic property by architecture studio noa , revolving around the theme of ‘baroque chic shock’, is the focus for this TOPHOTELDESIGN exclusive.
Award-winning Italian studio noa has transformed the 1465-built property into an old-meets-new boutique hotel with 48 contemporary rooms and a stylish attic bar.
A distinctive design aesthetic
Completed in April 2021, Altstadthotel Weisses Kreuz is now inviting people to be part of its new chapter as a design hotel. This historic house in Herzog-Friedrich-Straße boasts accommodation that pairs architectural reminders of the site’s past with new splendour, seen through stylish design flourishes described as ‘baroque chic shock’.
Weisses Kreuz: Rendezvous with Mozart | noa* network of architecture
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Weisses Kreuz Hotel / noa* network of architecture
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8 Best Things to Do in Innsbruck, Austria
Whether you’re standing in the center of the medieval old town or peering down from the city tower, you’ll never lose sight of the mountains in Innsbruck. In summer, the vibrant, colorful city comes to life with open-air concerts and outdoor cafes open late into the evening.
Compared to other cities in Europe, a trip to Innsbruck can be a bit expensive, but staying in a village outside the city or on the outskirts of town is significantly cheaper, and the excellent public transportation makes getting around easy, and connections to other countries improve every year with the addition of more high-speed trains. The city is constantly modernizing by investing in cheaper public transportation, city-wide WiFi, and the renovation of older buildings, though the city never manages to lose its medieval charm. While many buildings still have the original exteriors, the interiors are often sleek and modern, so you never need to worry about plumbi