April 20, the most celebrated day in cannabis, is usually marked with copious amounts of pot.
Last year, the online marketplace I Heart Jane saw a 35% sales increase the week of 420 versus a typical sales week.
Data from
Beverages (54%), topicals (41%) and concentrates (41%) were the highest growers during the period. Attention to the 420 holiday is another example of how the cannabis industry has arrived, with 420 driving sales just like any other type of retail environment holiday, from Valentine s Day to Mother s Day, said
Choice Consolidation Corp. (NEO: CDXX-UN.NE) CEO Joe Caltabiano.
Strong sales during the pandemic s peak provide optimism for a holiday season featuring many vaccinated consumers in what could be the final months of the pandemic.