Choice Hotels International Marks 15 Years Since Creating the Soft Brand Segment | News breakingtravelnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from breakingtravelnews.com Daily Mail and Mail on Sunday newspapers.
Article - Choice Hotels International Marks 15 Years Since Creating the Soft Brand Segment with Ascend Hotel Collection - In the intervening 15 years, the soft brand segment has become one of the highest growth segments in hospitality by enabling independent, unique hotels to access national sales and marketing platforms, reservation systems and loyalty programs without losing their character and community focus.
/PRNewswire/ This year marks the 15th year since Choice Hotels International, Inc. (NYSE: CHH), one of the world s largest lodging franchisors, launched the.