After buying the company in 1999, Mr van de Merwe has poured decades of hard-earned executive experience into successfully running Golden Breed outlets in Noosa, the Gold Coast, Byron Bay and Flinders in Victoria as well as online. Mr van de Merwe hopes to have his new store with its proposed upstairs short-term stay built and open for business by Christmas. We re going to build that big surf shed there, at the moment it s just a like a little ex-hire business for cars, he said. His brief to local award-winning architect Andrew Bock was an old school design with a modern take including 4m-high ceilings, and a slick two-bedroom unit upstairs with a roof garden.