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Rising commodity prices impact consumers and investors differently. While consumers worry about costs, investors can benefit. Investing in gold mining companies can be more profitable than gold itself due to increased profit margins and debt reduction. Just like oil exploration companies benefit from rising oil prices… gold mining companies too benefit from rising gold prices.
Anyone hawking gold would have you believe it's the favorite investment of the ultra-rich. That goes for everyone selling gold services, gold investing advice, or anything else related to the shiny.