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Survey: One Third of Men Over 45 Would Eat Plant-Based for Planet

Getting your dad to eat more healthy plant-based foods used to mean sneaking him a meatless meal and hoping he wouldn’t notice. But a new survey reveals that less than one-third of men over 45 are willing to change their diet to benefit the planet, whereas half of Millenials and Gen-Zers are open to more apt to make the switch. The survey was done In the UK, where nearly 90 percent of the population lives in areas that have been declared a climate emergency by local authorities. Even so, young adults were more willing to take on the role of responsibility for future climate impact by switching to a plant-based diet. The new research, commissioned by the popular brand Oatly, revealed that men between the ages of 45 and 75 have very different views about welcoming plant-based foods into their diet than younger consumers, aged 16 to 24.

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