really, really want. reporter: listen to what steve jobs told me after unveiling the first iphone just four years ago. it s very clear to us that the world s going mobile. reporter: little did we know he was already working on the ipad, which has since spawned imitators, even counterfeiters. look at this fake apple store in china. all rip-offs. with apple s success, a whole new economy in apps. developers have raked in $2.5 billion. it s started entire new companies who in turn become very successful and make money for themselves. reporter: unlike traditional companies which sell products people like, apple has managed to do something unique. to sell things people love. and change the way we live in the process. neal karlinsky, abc news, seattle. you ve heard of the kentucky derby, the preakness, and of course the belmont. forget all about those races. old news, right? who cares about the triple crown when this weekend is the