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Jamshyd Godrej and his sister control Godrej & Boyce with 3,000 acres Mumbai property. Adi Godrej and Nadir Godrej market real estate projects for management fees. Pirojsha Godrej mentions Vikhroli, Mumbai, and the Development Management (DM) model.
The family’s asset division plan has done well to minimize scope for a wrangle over a brand prized for elasticity across markets. Like a Möbius strip, the brand can be split but not apart.
Godrej Properties Executive Chairperson Pirojsha Godrej said the company has been the development manager for the real estate projects and the same arrangement would continue.