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In-depth: Brands allocating budgets judiciously after muted growth in H1 adex: Best Media Info

Best Media Info: Since the first half of the current fiscal year has come to an end and FMCG players have decreased their ad-spends to remain profitable, BestMediaInfo sat down with industry players to find out how th| In-depth News

India s ad-ex growth for 2022 shall not surpass single-digit: Shashi Sinha of IPG Mediabrands: Best Media Info

India s ad-ex growth for 2022 shall not surpass single-digit: Shashi Sinha of IPG Mediabrands: Best Media Info
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Inflationary Impact On FMCG Price Margin To Continue In Q2 Industry

Inflationary pressure on some raw material inputs for the FMCG industry is abating but the manufacturers expect its impact on price and margins to continue in the current quarter, , fmcg, inflation, sales, pricing

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