The domestic FMCG industry continued to be "hit hard by inflation levels" leading to successive price hikes as well as impacting volumes during the three months ended June, said the leading FMCG players in their update for the first quarter
The major players in the FMCG sector, Marico and Godrej Consumer Products Ltd, hint that inflation continued to 'hit hard' FMCG industry and demand remained soft in the June quarter.
While the gross margins have also been impacted due to successive price hikes and impact due to input inflation such as crude led derivatives, vegetable oils, honey and other agri-based commodities.