. sean: despite widespread backlash and boycotts the left are still pushing their woke agenda. dallas mavericks owner mark cuban claimed in a recent interview companies pulling woke stunts like, you know, target and bud light, he says it s good business. by the way, he s a smart businessman. that was a dumb comment. now, he did respond to our request for a statement saying that, for years people have been saying go woke go broke. but none have. here with reaction, outkick host, both of them, charly arnolt and tomi lauren with us. all right. well, let me give some facts to counter what he s saying. the target market cap rate has lost billions 10 weeks after the bud light incident. okay. they re now down a record 27% and they are no longer the top-selling beer in america. it s madelo. a much better beer. sean: is it a better beer. if you ask me yes, i think
all right. despite widespread backlash and boycotts, the left sean: d are still pushing their woke agenda. now, dallas mavericks ownerban l cuban claimed in a recent interview. companies that areai a woke, st like, you know, target and bud ligh ht, he says it s good business. by the way, he s a smart businessman. that busine was a dumb comment.requ now, he did respond to oures request for a statement that g for years people have been saying, go woke,e. go broke, but none have. here with reaction, outkick hosts of them, charlie arnot and tomi lahren with us. all right. well, let me give some factswhat to counter what he s saying. the the target market capca rate has lost billions. they r ten weeks after the bud light incident. okay. they re no a recorw down a reco% and they are no longer the top selling beer in america. it s modelo. yeah, a much, much better beer.r is it a better beer? i mean. u as, i if you ask me, .
that issues seem to be subtle just a few years ago, they re up for grabs again. pride organizers across the country tell nbc news digital that they re once eager sponsors are now more hesitant, growing fearful of backlash that will target their bottom line. stephanie gosk, nbc news, new york. and our thanks to stephanie gosk for that report. we re gonna take a deeper dive on the pride month backlash. let s bring in professor michael brown ski. he is a professor of the practice in media and activism studies of women, gender, and sexuality at harvard university. he s also the author of a queer history of the united states for young people. he joins me now. professor, thank you for joining us this morning. we all know the tire trope of, quote, go woke, go broke, it s constantly being amplified across right-wing media. do you think these protests actually work or is it just virtue singling for the right? after although, targeted
Raise a glass of Bud Light to Target, whose market value shed $10 billion in 10 days after customers revolted against Target’s range of Pride-themed tat. Celebrate by squeezing into a Calvin Klein mankini, as promoted by an obese “trans man” with saggy moobs, and then camping out in North Face, as advertised by Pattie Gonia, the “real-life homosexual” who dresses as Barbarella-era Jane Fonda, only with more chest hair.
middle of the country out west. temperatures back down into the 50 s. wherever the warm air is, that s where we will see a little bit of shower activity today. seeing it kansas city to denver. all those spots on your map with the thunderbolts could see pop-up showers. # 8 degrees in chicago as there is going to be really warm air. really throughout the entire area of the great lakes. hopes it are the weather headlines today. brian, for now, tossing it back inside to you. brian: all right, adam, thank you so much. go woke, go broke. a lesson from the l.a. dodgers they apparently didn t learn the lesson for bud light. they didn t learn a lesson from target. tim bush is here. he owns sports teams in two countries and says you won t find wokeness on his roster. he is here to talk about it want to rule the world. eight hundred and fifty thou