so, what they have done this for decades on the program is encourage you to get dressed and wear something red. you know what? but a lot of people are not like guys, easy for you a red dress or a red pants suit or something like that. guys might not have a red jacket or red pants or red shirt. but think about a red because a lot of people aren t wearing neckties. red hat, scarf, gloves. be creative. brian: it was a while had when everyone saw red they think communism. we are not going communist. we are totally against that. steve: that is not the message today. brian: not at all. ainsley: what about what s the website, brian? go red for women.org. ainsley: i went on their website this morning. they have a little ticker. they re trying to raise $3 million today. they raised over 100,000 when i checked. steve: february is american heart month. so it all makes sense. brian: but sadly red is