By Kenneth Hein-15 March 2021 11:00am
Tying into fishing is chum for a variety of US consumers.
Lockdown drove a new, diverse generation of fishing fans out of their homes and onto the water. Now it’s time for marketers to hook into an old favorite pastime, according to new trend data.
With fishing season set to begin in earnest next month in many parts of the US, millions of Americans are fantasizing about the moment the first bass will strike their lure.
During lockdown, interest in fishing reached new levels and new demographics as people looked for fresh air, fun and the allure of catching the big one. Three million more fishing licenses were sold in the US last year compared to 2019 this accounted for 40% increase in sales, according to the Recreational Boating and Fishing Foundation. And 90% of new anglers say they plan on sticking with the sport.
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