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How do apps with high footfall monetise? Monetisation is extremely important and India’s own content apps, vernacular apps and short video apps eventually have to make money. They do this through display advertisements, sponsored posts and affiliate marketing, among other options. The objective is to ensure that users get more personalised experiences and publishers drive revenue, so that they can keep creating interesting content.
In the wake of the COVID-19 pandemic, more and more startups are struggling to raise funds and hence, are looking for opportunities to explore monetisation through e-commerce. However, that’s easier said than done as setting up an e-commerce system on your existing platform is tedious. You need to build a supply chain, find suppliers, connect with manufacturers, coordinate photo shoots, manage logistics, negotiate product prices, and the list goes on.