7th May 2021
Unileverâs Sure antiperspirant brand has launched a trial to develop the worldâs first deodorant for people with visual impairment and upper limb motor disabilities.
The company is working with the disabled community to trial the prototype design called Sure Inclusive. It was introduced to US audiences at the end of last month with trials in the UK expected to commence in August.
Unilever highlighted that more than one in five Brits have a disability, yet many products are not designed with this community in mind. Across the beauty and personal care industry there is currently no deodorant product specifically designed for people with upper limb disabilities to use; twisting a deodorant cap, turning a stick, or pushing down on a spray can with limited arm mobility can be a challenge.